Give it to me better...

During my ten years of advertising agency experience I was briefed over and over on the behaviors of a certain target audience companies like Proter & Gamble and Rubbermaid refer to as "CEO of the Household."

The target is always, always, always female. She is 25-40 years old. These women love a good bargain, have big-time brand loyalty, and give new products one chance to make a first impression. If that new toilet wand fails to add anything new or valuable, they will never waste their time or money again. I feel this way about many old boyfriends.

Well, I may not be sitting in my advertising agency office anymore but 4 months ago I became a CEO. Everyday, I walk the aisles of Duane Read, Whole Foods, Babies 'R Us and Bloomies looking for the best deals and the best products to stock my home with. And now, I realize just ineffective advertisers and companies are at reaching me.

Paper towels, toilet paper, dishwasher detergent and cleaning sprays are the four things we use most in our apartment. And frankly, there isn't an ad out there that convinces me to buy one brand over another. I actually choose what I choose because my mother recomended it, my cleaning lady suggested it, or another friend said it saved her life. Yup, that's right, I get what I get because my fellow CEOs have delivered up rave reviews. Yup, my mom whose a woman, my cleaning lady whose a women and other friends who are also women.

My point is women need to get vocal and force businesses to talk to us for realsies if they want to push product in this economy. Give us truth! Find out where I itch and scratch it! I promise I will buy you if you seduce me right! It is downright patronizing to see most of the ads on daytime television. Most of the ads are like stupid one liners. You don't marry that guy. The guy that you end up marrying is the one who captures your heart and soul and becomes your best friend forever!

This commercial from the agency Saatchi & Saactchi from a couple of years ago for Pampers ALWAYS gets me to cry.  I love Pampers and am completely devoted to them. They're the only diaper I'll buy. Besides, they really are the best diaper out there.

And then there's this campaign by Johnson & Johnson.  

Tell me this isn't the complete truth:

Right now my top 5, can't live without drugstore products are:

-Clorox Green Works Natural Spray

-Bounty Paper Towels

-Cascade Dishwashing Detergent

-Charmin Ultra-Soft Toilet Paper

-Cetaphil Face Soap

What are yours? Should I try anything new?

Leave me a comment, don't be shy!