Feb 4, 2009

Give it to me better...

During my ten years of advertising agency experience I was briefed over and over on the behaviors of a certain target audience companies like Proter & Gamble and Rubbermaid refer to as "CEO of the Household."

The target is always, always, always female. She is 25-40 years old. These women love a good bargain, have big-time brand loyalty, and give new products one chance to make a first impression. If that new toilet wand fails to add anything new or valuable, they will never waste their time or money again. I feel this way about many old boyfriends.

Well, I may not be sitting in my advertising agency office anymore but 4 months ago I became a CEO. Everyday, I walk the aisles of Duane Read, Whole Foods, Babies 'R Us and Bloomies looking for the best deals and the best products to stock my home with. And now, I realize just ineffective advertisers and companies are at reaching me.

Paper towels, toilet paper, dishwasher detergent and cleaning sprays are the four things we use most in our apartment. And frankly, there isn't an ad out there that convinces me to buy one brand over another. I actually choose what I choose because my mother recomended it, my cleaning lady suggested it, or another friend said it saved her life. Yup, that's right, I get what I get because my fellow CEOs have delivered up rave reviews. Yup, my mom whose a woman, my cleaning lady whose a women and other friends who are also women.

My point is women need to get vocal and force businesses to talk to us for realsies if they want to push product in this economy. Give us truth! Find out where I itch and scratch it! I promise I will buy you if you seduce me right! It is downright patronizing to see most of the ads on daytime television. Most of the ads are like stupid one liners. You don't marry that guy. The guy that you end up marrying is the one who captures your heart and soul and becomes your best friend forever!

This commercial from the agency Saatchi & Saactchi from a couple of years ago for Pampers ALWAYS gets me to cry.  I love Pampers and am completely devoted to them. They're the only diaper I'll buy. Besides, they really are the best diaper out there.

And then there's this campaign by Johnson & Johnson.  
Tell me this isn't the complete truth:

Right now my top 5, can't live without drugstore products are:

-Bounty Paper Towels
-Cascade Dishwashing Detergent
-Charmin Ultra-Soft Toilet Paper

What are yours? Should I try anything new?

Leave me a comment, don't be shy!


  1. We just switched from Pampers to Huggies...the Pamps worked good for our girl, but our boy leaked right through.

    My WondWed post

  2. I love recommendations from friends too. But I am quick to try a generic as well.

  3. I just cried----I seriously take many pics of Audrey sleeping. I cant stand how beautiful it is. :)

  4. toilet paper, a must! I can live without anything else. : )

  5. I agree! Commercials these days leave much to be desired!

    This post made me think of Sleepless in Seattle when Rosie and Meg are talking about the refrigerator with the "BIG.RED.BOW."

  6. Awwww, those are awesome. I actually don't like Pampers- they seem to get really heavy really fast. But I suppose that could be solved by changing diapers more often. ;P

  7. I just bought that Arm and Hammer multi purpose spray and I love the way it smells! It works pretty good too.

  8. Hey mama smores...nice to meet ya. Actually I'm into Method hand soap by all my sinks. Nice colors, nice packaging, nice scent... fresh all around.

    Oh yeah and Huggies fit my boy better too...:-)

  9. so funny to hear you all like huggies better! Oh, and I love the method line. good call!

  10. Marissa RosenFebruary 05, 2009

    I am a Pampers fan myself. What I can't live without right now is Vaseline. All of us have such dry skin in the winter. A schmear of Vaseline on damp skin works wonders. Alexis - great to see a fellow AEPhi with similar motherhood experiences. I am really enjoying reading your blog.

  11. Hey Marissa! Yes! Vaseline! That's such a good one. I've been using that up all winter! on Oliver and on me! Glad to hear you're doing well! Shoot me a pics of your babe!


  12. Thanks for posting this from the jnjhealth channel! You might also be interested in viewing our "Real Moms" video playlist, and might even want to be a contributor!




Comments make my day!
Don't be shy!

xoxo, Mama Smores